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NMPI Extends Mother's Day
While cars, especially SUVs, have always been a predominantly male subject, Nissan has never overlooked the needs of women drivers. In fact, among the programs of Nissan Motor Co., Ltd. President and CEO Carlos Ghosn put into place is to get feedback from women drivers, and input those in the development of new vehicles.
With that in mind, Nissan Motor Philippines, Inc. (NMPI) is giving mothers a one of a kind treat up to this coming weekend, and a chance to own the Nissan Sentra, X-TRAIL, Cefiro or Serena of their dreams the easy way.
Started last weekend, NMPI's "It's Your Day at Nissan" celebration gives mothers who will buy the aforementioned Nissan vehicles a free trip to Hong Kong, Singapore or Bangkok, Thailand, and the choice to avail of attractive financing schemes.
"Nissan has taken pride in its designing and developing vehicles that also have the female driver in mind, and we at NMPI want to communicate how committed the Nissan brand is to that by holding special weekends for mothers," explained Gryil Abejero, Sales Planning and Dealer Development Manager of NMPI.
Women buyers can drive home their X-TRAIL, Sentra, Cefiro or Serena by making a 10% downpayment (based on the vehicle's retail price), and avail of financing up to 72 months. Likewise, they can also avail of free insurance or chattel mortage for their chosen Nissan vehicle.
Among the vehicles that mother drivers have become fond of is the Nissan X-TRAIL. Though never labeled as a "mom-mobile", the X-TRAIL has won the accolades of women drivers because of its excellent driveability and maneuverability, plus adequate room and comfortable ride. Of course, the X-TRAIL is still known for its extreme and rugged character, which makes it the prime choice of those who love the outdoors.
The Cefiro, known for its smooth revving VQ engine, exceptionally quiet cabin and luxurious ride, also has a female following made up of accomplished corporate personalities.
The Sentra appeals to young mothers, who are on their way to the top in their business or profession, while the Serena provides enough room and riding comfort for a growing family.
"Definitely NMPI has the best to offer to mothers, not only in terms of vehicles that meet their needs, but in also terms of feasible financing, and a great weekend at our dealers," Mr. Abejero said.(NMPI News Service)
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