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Nissan Design Forum "Imagination Factory" in Manila
MANILA (September 21, 2007) - Nissan invites the Philippine public to step into the fascinating world of design at the Nissan Design Forum & Exhibition from September 21 to 23, 2007 at One Esplanade near SM Mall of Asia. Proudly presented by Nissan Motor Philippines, Inc. (NMPI) and Universal Motors Corporation (UMC), "Project Imagination Factory" is an intriguing and inspiring inquiry into the untold story of automotive design.
Conceived as a program under Nissan's Global CSR pillar of Supporting Education, the objective of the Nissan Design Forum is to create an interactive platform to share the processes of automotive design to enthusiasts and aspiring designers. Launched in Singapore last year, "Imagination Factory" has inspired and fascinated cities in Taiwan, China and Malaysia. In the Philippines, it will feature presentations from Project Design Director of Nissan Motor Limited Co. (NML), Taiji Toyota and Vice President of Nissan Design America, Bruce Campbell.
Project Imagination Factory was kicked off by Simon Sproule CVP of communications at NML . Sproule visited the 1st Philippine International Motor Show where he spoke of the Nissan design exhibit marking the importance which Nissan attaches to the Filipino consumers.
"It is truly a privilege for NMPI and UMC to be the first major automotive player to hold such a dedicated event to share the behind-the-scene works Nissan's creative genius to the Philippine public," says Steven Hu, VP for Sales and Marketing for NMPI.
Nissan Design Forum "Imagination Factory" is an invitation to the public to envision, explore and experience the world of Nissan's team of designers in a venue akin to the atmosphere of Nissan design studios. It is aimed at realizing new design possibilities through a panel discussion and student interactive sessions. The intricate process of Nissan design will be narrated through the presentations of Nissan designers, student workshops and the Nissan Design Exhibition.
Highlight of the opening day will be a by invitation panel discussion between Mr. Taiji, Mr. Bruce and distinguished local designers, Mr. Jojie Lloren, President of the Fashion and Design Council of the Philippines, Mr. Christopher Lacson, President of Habitat Manila and Mr. Gerard Torres, Dean of La Salle College of Sain Benilde, School of Design and Arts. They will illustrate the emotional ad functional value of design, along with cross cultural design perspective and its influences on design works.
Created to inspire the next generation of designers, Nissan will conduct student workshops regarding Nissan's design philosophy, process and strategy. Several schools including, the University of the Philippines (UP), Philippine Polytechnic University (PUP), Philippine Women's University (PWU), Technical University of the Philippines (TUP), Manuel L. Quezon University (MLQU), Far Eastern University (FEU), DeLa Salle University (DLSU), College of Saint Benilde (CSB), Adamson University (ADU), University of Santo Tomas (UST), Mapua Institute of Technology (MIT) and the Collegio de San Augustin, were given an opportunity to design a concept car to be presented in front of Nissan designers on the second and third day of the event.
The team of Nissan designers and modelist will critique the work and offer students their views and advice. Illustrating the tools of design, a clay model of the much anticipated Nissan GT-R Proto, the first all-new GT-R model in eight years will be displayed along with a live clay modeling demonstration of the Grand Livina by Hideki Murayama clay modeler of NML.
Displaying key elements from the "Imagination Factory", including design process showcases, design philosophy panels, statues, color samples, toolkits, sketches and quarter-scale models, the Nissan Design Forum acts as a mobile museum of automotive design. From concept to creation, from the plausible to the prototype, the exhibition will feature works of diverse yet distinctive styling that encapsulates the principles of Nissan design.
The beauty and spectacle of Nissan design will be vividly seen through the ultra accurate quarter-scale models of the Silvia, Pivo, Sylphy, Teana, Tiida, Latio, Grand Livina, Murano, 350Z and Frontier Navara. Cars distinctive in its category but all bearing trademark considerations that make each model undeniably and uniquely Nissan.
The Nissan Design Forum literature indicates the "Imagination Factory" as a milestone emphasizing the significance and importance of design in the overall Nissan brand. It is a vision that drives the journey from idea to reality, adding beauty and art into ordinary things, transforming it from a piece of machinery to an extension of one's personality. The Design Forum stresses, "We drive dreams around town. That's the power of design."
(NMPI News Service)
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