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The Grandest MPV OF Asia - Coming in June
Nissan unleashes Fun Factor!
The new Nissan Serena, the modern lifestyle van
The new Nissan Serena - the modern lifestyle van     now in showrooms
Celebrating 25 years in the automotive industry
NMPI gives back to the community
Distinctive yet uniquely Nissan
NMPI marks Silver Anniversary
Nissan celebrates with the community
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PRESS RELEASES
The new Nissan Serena, the modern lifestyle van


November 9, 2007 (Sta.Rosa, Laguna), Nissan Motor Philippines, Inc. (NMPI) re-establishes its presence in the high-end van segment with the release of the new Nissan Serena. Designed to exemplify today's modern lifestyle, the new Serena offers uncompromising luxury, comfort and versatility to meet the needs of the driver and passenger alike. Merging the convenience of modern technology with a slice of old world charm, the new Serena's roomy interior exemplifies a contemporary living space whilst its elegantly crafted wood fascia hints of classic architecture. The exterior of the Serena retains its sharp yet simple silhouette as the re-designed front and rear bumpers express both "luxury" and "performance" in perfect balance.

"We are pleased to re-introduce the Nissan Serena to the Philippine market. This dynamic and versatile addition to the NMPI line-up offers the convenience of a van and the performance and handling of a passenger car," says Steven Hu, Assistant Vice-President of Sales and Marketing at NMPI. "The roominess and flexibility of the new Serena fits the active lifestyle of the modern Filipino family," Mr. Hu adds.

Positioned as the ultimate lifestyle van for the modern Filipino family, the Serena sits on three technology pillars to relax, entertain, inspire and protect. Providing tailored comfort for each passenger, the Serena delivers exceptional riding experience while driving or being driven.

Technology to relax

The Serena offers high-level of comfort and convenience tailored for each occupant. Its ergonomically designed front cabin communicates effectively to the driver's senses keeping the focus on the road ahead. To lessen stress on the road, the driver can take pleasure in a built-in air massager, a first in its class, that gently soothes muscles of the back and lower body. One customer describes it as a mobile spa suited to daily grind of city driving. Designed with each passenger in mind, rear seat trays are provided to add convenience as the auto door closure on the twin sliding doors adds safety and ease of operation. A multitude of storage spaces keeps loose items well organized. The mood lights fitted at the rear of the cabin completes the opulent and luxurious interior of the vehicle.

Technology to entertain

"Are we there yet," becomes an obsolete statement from kids as long drives are made more fun with the Serena's built-in Entertainment System. An easy-viewing 7-inch LCD monitor is conveniently placed at the center and can be easily tucked away with a press of a button. To personalize the car's entertainment system, the Serena offers an audio jack perfect for MP3 players to provide only the music you want to hear. 6 speakers surround the occupants as the fully automatic air conditioning system cools the cabin enhancing the entertainment experience.

Technology to inspire and protect

With the performance and safety of a passenger car, the Serena provides the perfect union of luxury and practicality. Under the hood the same soul that powers the Nissan X-TRAIL, motivates the new Serena. A 2.5-liter QR series engine capable of delivering 160PS at 5600 torque operates smoothly. The CVTC keeps fuel keeps fuel economy at its best without sacrificing power or the needed spirited dash during overtaking. This rev-happy engine even with its sporty temperament is highly fuel efficient.

The Serena's FF (Front engine, Front wheel drive) layout together with the low, flat floor and high ceiling create a very spacious interior. Its multitude of seating arrangements is tailored to every journey, destination or chore. Fold Flat functions allow for a luxurious roving lounge or meeting area, Slide Rows functions provide the needed cargo space for the kids bike or the newly purchased antique coffee table.

The safety and well being of the driver and passengers take precedence over all other considerations. Anti-lock Braking System (ABS) and Electronic Brake force Distribution (EBD) optimizes braking performance. Whilst the rear CCD monitor and parking distance sensors provide ease and accuracy for parking. The Serena comes equipped with driver and passenger airbags designed to lessen chances of head injury during frontal collision. Halogen headlamps and foglamps provide better illumination giving the driver better view of the road ahead while reducing glare for oncoming vehicle.

The new Serena characterizes the active and modern lifestyle of today. Its sophistication and versatility adapts perfectly to any destination or adventure for the road ahead. NMPI will release two variants of the Serena, a 250L Luxury model and a 250E Elegance model, made available in four appealing exterior colors. The unique yet undeniably Nissan design of the new Serena is an invitation to step into the good life.

(NMPI News Service)

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