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"Symbiosis of people, vehicles and nature" is the fundamental concept underlying automotive design and engineering at Nissan.
We believe that the basis of environmental protection lies in striving to understand the environment better. In every facet of the company's activities, Nissan brings to bear a shared concern for the environment and the Earth with the aim of contributing to the further advancement of society.
Nissan is working hard to achieve a future state of overall zero emissions. Additionally, extensive efforts are being made to design and engineer vehicles that combine environmental friendliness with driving pleasure. Based on this philosophy, Nissan set "the environment and driving pleasure 3-2-1" as its future R&D objectives in September 1998. These figures mean tripling fuel economy, doubling driving pleasure and achieving exhaust emissions as clean as the ambient air.
The ultimate R&D goal is to incorporate all of these performance attributes into all vehicles. In line with these objectives, Nissan intends to continue to develop technologies highly beneficial to the environment and implement them steadily in the company's products at prices readily affordable to customers in the coming years.
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